The New York Times website redesign is great, as far as it goes — which isn’t very far

Gigaom

Having worked for many years on the web side of a large national newspaper, I know that a website redesign is a huge undertaking — and it must be even more gigantic and time-consuming when you are the New York Times, with all that that implies. Not only are there hundreds of moving parts, but everyone is watching you, ready to criticize at the drop of a hat, or the tilt of a typeface. So let me begin by saying that the New York Times site looks great: it’s clean and fresh and has some new features, and that’s great.

What it isn’t, however, is ground-breaking or innovative or even experimental in any way, with the possible exception of the introduction of “sponsored content.” But even that is more of a sign that sponsored content has hit the mainstream, rather than a sign of something new. In a laudatory…

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